If you’ve been with me since the beginning, you probably noticed something big recently:
Scrummy Sweets is officially now SWITCH®. Registered trademark and all!
Same mission. Same Zero-BS standards. But with a name — and purpose — that finally match what we’re actually here to do.
And today, I want to tell you why we made the switch. Because this rebrand wasn’t just “hair and make-up", and it definitely wasn’t a marketing stunt.
It was a necessity — for our community, for ingredient transparency, and for the future of truly healthy sweet alternatives.
The Food Industry Is Changing — Suddenly, Very Publicly
In the past year alone, the giants of the food world have been scrambling:
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Walmart removing synthetic dyes
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Kraft Heinz phasing out artificial colors
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Kellogg removing dyes from cereals
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The FDA banning Red 3, with all artificial colors being banned
A few years ago, these companies wouldn’t even discuss artificial dyes publicly. Now they’re racing to remove them.
It's the result of consumers paying closer attention to what they put in their mouths— and big brands being forced to catch up.
But here’s the flip side: all this noise can make things incredibly confusing. Parents, keto folks, diabetics, and health-conscious adults are asking me more than ever: “Okay… if all these are bad, then what candy is actually healthy?”
Which is why Scrummy needed to evolve.
Scrummy Was Cute — SWITCH® Is a Clear Invitation
When I created Scrummy Sweets in 2020, the name made sense. It was a nod to my husband's heritage, and it was fun and playful in a nostalgic way — perfect for my first sugar-free gummies.
But as the brand grew, I noticed something:
People weren’t just buying candy. They were buying moments of normalcy and joy, without the guilt or being betrayed by "healthy" impersonators.
They wanted:
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truly zero-sugar candy
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keto candy they could trust to keep their blood sugar stable
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sugar-free treats without sugar alcohols
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healthier sweets for their families and kids without dyes
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and transparency about ingredients like maltodextrin and IMO sweetener
Scrummy didn’t communicate any of that.
It sounded nostalgic — but it didn’t tell the truth about what we actually stand for.
SWITCH® does.
SWITCH is direct. It’s bold. It’s the line in the sand between “almost healthy candy” and truly clean, zero-sugar candy.
Why SWITCH? Because People Need More Than Treats — They Need Clarity
For years, I’ve watched “sugar-free” and “healthy” candies hide stuff that absolutely does not belong in a wellness journey.
Artificial sweeteners, chemical additives, sweeteners that spike blood sugar (like IMO), industrial seed oils, GMOs, glyphosate, and more.
When people ask me how to avoid these ingredients, I realized: I wasn’t just running a candy company. I was running a resource, an educational platform, and a safe space for people who want real answers — not gimmicks.
Scrummy couldn’t hold that mission anymore. SWITCH® could.
The Rebrand Is About Education — Not Aesthetics
Over the years, I've earned the trust and support of numerous leaders in the metabolic space. Doctors, coaches, practitioners, influencers and parents trust our products because they support a metabolic health journey.
Turns out, this is an anomaly in the keto/metabolic space. Because most brands in this space are full of BS. So, we needed to differentiate ourselves from everyone else.
The rebrand isn’t about making SWITCH® look cooler or trendier. It’s about making our purpose clearer and easier to recognize in an industry full of confusion.
As health research keeps emerging — about inflammation, glycemic load, mental health, skin conditions, childhood development, and even long-term brain health — people are realizing how much sugar and artificial ingredients impact more than just weight.
Candy isn’t harmless when it’s loaded with:
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sugar
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ultra-processed fillers
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toxic dyes
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blood-sugar-spiking sweeteners
People deserve to know exactly what’s in their sweets — and what those ingredients actually do.
SWITCH® is built for that level of honesty.
What’s Staying the Same
To be clear: my commitment to Zero-BS isn’t changing. The reason for our rebrand is that we outgrew 'Scrummy' and its playful tone in search of an identity that better showcases our mission.
If anything, SWITCH® lets us double down on everything you already love: truly zero-sugar candy that genuinely supports metabolic health, made without any of the BS — including sugar and other ingredients known to drive inflammation, like industrial seed oils and GMOs. It’s candy without all the artificial junk, created for everyone, from people with diabetes and those in the keto community to families simply looking for better alternatives.
SWITCH is who we’ve always been — but finally with a name that tells the story.
Why This Rebrand Matters (For You)
Because this isn’t just about better candy. It’s about clarity, transparency, trust, and empowerment.
I want everyone who finds our products to be able to turn over the label, easily understand what it is that they’re buying, and feel ready to “switch to better" without the decision fatigue.
I want SWITCH® to be the brand that makes that decision easy, joyful, and delicious.
Thanks for walking through this transition with me — and for believing in a future where candy doesn’t need sugar, dyes, or fillers to taste delicious.
The switch is here. And we’re just getting started.
— Siouxie
